• Branding
• Interactive Media
• Print Media
• Experience Design

Branding

Our approach to branding is holistic
and all-encompassing. Whether
we're developing brand guidelines
or rolling out a new campaign, our
work is executed and implemented
with methodical consistency across
all media.

Review and Audit
Strategic Planning
Naming
Design Development
Corporate Identity
Guidelines and Standards
Rollout and Implementation
Brand management

For OFF 5TH, previously an undifferentiated discount mall outlet, GHD rebranded this important division of Saks Fifth Avenue to become a major profit center and respected growth retailer. GHD has been the agency of record since 2004.

GHD is the long-standing exclusive agency of record for Macklowe Properties across all media, including identity, interactive and traditional print. Our collaborative relationship resulted in a higher market segment positioning for this well-known New York-based real estate developer.

Launch Site

GHD developed the foundation for the AIA Design Awards graphic platform and deployed it for four consecutive years. The program is based on the conceptual interplay between typography and dimension.