Our wide-ranging projects for American Express have included work for virtually every business unit and card product over the past 12 years.

To learn more about our ongoing strategic collaboration with American Express, please contact us.

For what will become Washington DC’s tallest building, this LEED Platinum project represents a new way of “Working Smarter.”

Launch Site

Fairfield Metro Center is a one-million square foot mixed-use and transit-oriented development in Fairfield, Connecticut. The environmentally conscious approach is articulated in our broadly applied brand development.

GHD developed the casebound building portfolio and web presence for this widely respected national real estate and design center developer. The progressive nature of the design work reflects the forward thinking philosophy of the CBRC organization.

Developed for the Private Client Services unit at SunTrust, our campaign concept highlights the benefits of combining personal and business banking services into one account.

Unconventional naming and the brandline “Refreshingly Urban” drove the multitude of branded applications for this Washington DC residential development.

Launch Site

The Red Building, designed by Cesar Pelli, is the final element of the sprawling Pacific Design Center masterplan in West Hollywood, California. Our brand development includes the identity and case-bound monograph for the building.

For OFF 5TH, previously an undifferentiated discount mall outlet, GHD rebranded this important division of Saks Fifth Avenue to become a major profit center and respected growth retailer. GHD has been the agency of record since 2004.

GHD developed the foundation for the AIA Design Awards graphic platform and deployed it for four consecutive years. The program is based on the conceptual interplay between typography and dimension.

The General Motors Building was repositioned by GHD to reclaim its place as the most desirable office address in the US. The extensive rebranding program included print and interactive media implemented over several years.

GHD is the long-standing exclusive agency of record for Macklowe Properties across all media, including identity, interactive and traditional print. Our collaborative relationship resulted in a higher market segment positioning for this well-known New York-based real estate developer.

Launch Site

Our tagline for this architectural centerpiece of Times Square, “The Ball Drops Here,” is a play on the popular illuminated Waterford Crystal Ball that drops from the top of 1 Times Square every year on New Year’s Eve.

The exhibit illustrates the importance of unique design development approach paradigms in achieving revolutionary results. Smart Cars and other iconic objects were displayed as examples of successful paradigm shifts in practice.

Our ongoing tactical support for Dun & Bradstreet includes the ground up development of the D&B Government Solutions website, email campaign  strategy, and various print collateral projects.